Interview potential clients and pinpoint how to differentiate yourself from the competition, identifying your niche.

Craft five value propositions that will help clients understand where their needs overlap with your offering and how you stand out against your competition.

Close more writing pitches using Ashley’s template, project tracker, and social media strategies.

Develop an agenda, checklist, and script to use for any and all discovery calls.

Using best practices, building blocks, and templates generate 10+ elevator pitches for any scenario.

Turn your Twitter account into a recurring lead source using Kevon’s PIERS framework to update your profile.

Create a Medium account, strategy, and articles to get a steady stream of clients contacting you for independent work.

Identify the social media channel that aligns with your business goals and the types of content you enjoy creating.

By the end of this playbook you will have two pitches, one short and one long, a tracking template to keep tabs on your pitches, and a pitch building workflow.

Develop a high-quality project proposal for the project of your choice, as well as a project proposal template for any future projects.