Grow your freelancing business with playbooks from industry experts

Step-by-step guides from experts who have been in your shoes. Sign up for early access.

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Expert advice to uplevel your freelancing business

Save hours of time-consuming research and mistakes with our step-by-step playbooks.

Sales & Marketing
Legal
Pricing Your Services
Finance
Getting New Clients

Craft Your Value Proposition

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4.8
Pollen

Set Up a Paid Time Off (PTO) Policy

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4.8
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Hone Your Freelancing Niche

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4.92
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Set a Profitable Hourly Rate

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4.85
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Nail Your Discovery Call and Close More Clients

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4.8
Pollen

Set Up Your Business Bank Account

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4.89
Pollen

Develop and Understand Freelancing Contracts

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4.97
Pollen

Creating and Using Your Elevator Pitch

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4.97
Pollen

Where experts share their proven, step-by-step processes

Accelerate your progress with exclusive lessons and insights from freelancing experts, crafted into actionable playbooks.

Kaitlyn Arford

Kaitlyn is an award-winning freelance journalist who writes about pets and the people who love them. In between deadlines she shares resources and opportunities with freelancers.

Stefan Palios

Stefan started freelancing by accident, but fell in love with the ability to help multiple clients simultaneously and work independently. Half a decade later, he still maintains a roster of clients and also shares his experiences to help other freelancers build economic autonomy.

Wudan Yan

Wudan is an award-winning journalist, podcast producer, and entrepreneur based in Seattle. She is the co-founder and CEO of The Writers' Co-op, a learning academy and online community for freelance creatives.

Pollen breaks down your goals

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into a roadmap that fits into your schedule

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. Playbooks are interactive, fun and drive

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results.

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A vetted network of expert advice

Pollen collects the best advice from all of the experts. No more sifting through content on the internet to find the information you need.

Accessible on your schedule

Pollen puts you in the driver’s seat. Our pacing tools and progress trackers are designed to empower you to hit your goals at a pace that works for you.

Amazing job! ✨✨ Take a second to celebrate completing your playbook!🎉

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Invest in yourself and enjoy the process

Playbooks are fun, satisfying, and backed by behavioral science principles. They are designed so that you make real progress in your business along the way.

Sign up today to get early access

< Target LinkedIn Connections to Get New Clients
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Chapter 6:

Close the client and get paid

Achievements
Web Ninja
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Time to finish
1h - 2h
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Build an impactful proposal template

You can make your proposals extremely stylized or straight to the point. It really depends on the client and what you think will resonate with them and make you stand out.


As a freelancer and solopreneur, you have limited time. It is completely reasonable to do the final proposal in a google doc or PDF. If you do this, make sure to add a level of polish.

  • Include your logo and company name
  • Make the content easy to read and scan. For example, each new section should have a clear header