Hone Your Freelancing Client Niche

Pollen Team

Interview potential clients and pinpoint how to differentiate yourself from the competition, identifying your niche.

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By the end of this playbook

<p>There are millions of freelancers out there. By establishing a niche, you carve out the specific cross-section where your skills and experience help you stand out from the crowd, allowing you to identify clients for whom you can make a greater impact, leading to higher-paying, repeat clients, and increased revenue.</p>

Steps

Pinpoint your customer archetype

Identify the questions you need answered

Create an interview guide

Interview potential clients

Distill the interviews to identify unique insights

Differentiate yourself against the competition

Your own Venn Diagram

Determine your Ideal Customer Profile

Plan out your next steps

Author

<p>Pollen playbooks are developed by our network of industry experts who have been in your shoes before. We work with curriculum designers to craft effective, efficient, and impactful playbooks that move your business forward. Our experts have worked with clients like Google, Adobe, MasterClass, JP Morgan and more. </p>

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