Craft Your Value Proposition

Hillary Bush

Craft five value propositions that will help clients understand where their needs overlap with your offering and how you stand out against your competition.

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By the end of this playbook

<p>Strong value propositions are advantageous in convincing clients why you are the best person for the job by identifying the problem in the market and demonstrating how you are uniquely qualified to solve this problem in a way your competitors are not. With the refined value proposition, you will develop in this playbook, you will book clients better aligned with your core offering and increase profitability.</p>

Steps

Scrutinize your own business to understand it better

Break down your client’s needs to think from their perspective

Analyze the competition

Write out 5 value propositions

Refine your value propositions

Author

<p>Hillary is the Founder and CEO of Pollen. She started Pollen to help freelancers like her build long-term and lucrative careers. She has worked with clients like Adobe, MasterClass, Outlier, and more across growth, SEO, and product strategy. Her mission is to help you achieve the goals you have with your freelancing business.</p>

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