Playbooks /
Craft Your Value Proposition

Craft Your Value Proposition

Hillary Bush
Craft five value propositions that will help clients understand where their needs overlap with your offering and how you stand out against your competition.
Launch Playbook
Steps
Scrutinize your own business to understand it better
Break down your client’s needs to think from their perspective
Analyze the competition
Write out 5 value propositions
Refine your value propositions
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Hillary Bush

Hillary is the Founder and CEO of Pollen. She started Pollen to help freelancers like her build long-term and lucrative careers. She has worked with clients like Adobe, MasterClass, Outlier, and more across growth, SEO, and product strategy. Her mission is to help you achieve the goals you have with your freelancing business.

By the end of this playbook

Strong value propositions are advantageous in convincing clients why you are the best person for the job by identifying the problem in the market and demonstrating how you are uniquely qualified to solve this problem in a way your competitors are not. With the refined value proposition, you will develop in this playbook, you will book clients better aligned with your core offering and increase profitability.

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