Publish a Substack Newsletter

Maya Kosoff

Create a Substack, publish your first newsletter, and learn how to promote, measure and grow your audience.

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By the end of this playbook

<p>In this playbook, I’m going to walk you through the process of setting up your Substack for the first time. You’ll create a Substack account, write your first newsletter, and learn how to promote, measure and grow your audience on Substack to suit your business needs. This playbook is a starting point for you in your newsletter journey — and you’ll find yourself returning to it again and again.</p>

Steps

Determine your goals for your newsletter

Set up your Substack

Personalize your Substack to your audience

Build your welcome email

Determine a publication schedule for your Substack newsletter

Write your first Substack post

Turn on payments on Substack

Build a community on Substack

Track your Substack metrics

How to promote your Substack

Author

<p>Maya Kosoff is a content strategist, writer and editor based in New York City. In her day job she is the Director of Content for Company Ventures, an early-stage venture capital firm, and she has freelanced for six years.</p>

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