December 7, 2023

Pollen Roundup: Business vs. personal newsletters, using AI tools legally, and our most active conversations

<table border="0" cellpadding="0" cellspacing="0" class="nl-container" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:20px;padding-top:20px;width:100%"><div align="left" class="alignment" style="line-height:10px"><div style="max-width:100px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tP3V0bV9jYW1wYWlnbj0xMiUyRjcrV2Vla2x5K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xMiUyRjcrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM4MTAyfQ/86f7ed6497cd6a74c87442ebb5d845b3542fb4147d9c850e514664e696cb7032" style="outline:none" tabindex="-1" target="_blank"><img alt="Image" src="https://userimg-bee.customeriomail.com/images/client-env-125681/Calque%202.png" style="display:block;height:auto;border:0;width:100%" title="Image" width="100"></a></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;font-size:24px;mso-line-height-alt:28.799999999999997px"> <span style="font-size:24px;"><strong><span style=""><span style="">Pollen Roundup: Business vs. personal newsletters, using AI tools legally, and our most active conversations</span></span></strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"> <div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:21px"><span style="font-size:14px;"><em>👋 Welcome to this week's roundup, where we share </em><em>member wisdom, upcoming events, and expert insights. All happening inside Pollen.</em></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:21px"> <span style="font-size:14px;">&nbsp;</span></p><p style="margin:0;font-size:14px;mso-line-height-alt:21px"><span style="font-size:14px;">➡️ <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/3c4c18f455677c40a4eb2c252e9d6e49015553efaac02e594a9f7d3d2c42468f" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><em>Apply to join Pollen</em></a><em> to unlock full membership benefits.</em></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/3c4c18f455677c40a4eb2c252e9d6e49015553efaac02e594a9f7d3d2c42468f" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:1px;"><span style="word-break: break-word; line-height: 28px;">Apply</span></span></a> </div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;"><strong>💡 Expert insight: Tread lightly with AI tools in your work</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="image_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment" style="line-height:10px"><div style="max-width:480px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1701877644649_unnamed_01HGZWZZNXESVMK2GCK1R58CT5.png" style="display:block;height:auto;border:0;width:100%" width="480"></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">“If you are using AI in your work, take some time to think through the implications.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">If your final deliverables include work created by an AI tool, make sure you aren’t promising anything about that work. You don’t know if that AI generated work is non-infringing or where the AI tool pulled information from. The courts are still sorting out copyright infringement when it comes to AI tools and I think we are a long way from any firm answers."</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;text-align:right;mso-line-height-alt:24px"><span style="font-size:16px;">- New Pollen Expert in Residence <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vamVubmlmZXItYmVja2VyLWxhd3llci1mb3ItY3JlYXRpdmVzLz91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/fc6ff85b4dcc9bd6fe97b79ce0afedeb97860135df28e331bccb7a70326cba5d" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Jen Becker</a></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Jen is Pollen’s newest <strong>Expert in Residence</strong>, and will be sharing her expertise on contracts, intellectual property, scope creep, legal structures, payment clauses and more. She'll be giving advice and answering Pollen members’ questions in our legal community space.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">As independents, you’re everything from the CEO, CMO, and COO for your business. You're also General Counsel, and need to make sure your legal house is in order.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Jen Becker is a deeply experienced attorney that supports digital agencies, small business owners, and entrepreneurs like you.&nbsp;</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Ask Jen questions in the </strong><strong>legal community space</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table> </td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;"><strong>🤝 Member wisdom:&nbsp;</strong><strong>Juggling business and personal newsletters</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Many creative entrepreneurs have personal projects that aren’t directly related to their business or aren't aimed at promoting their services. It's not always clear right away how to balance newsletter writing with email marketing, or deciding to send the newsletter from your personal brand vs. your business name.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">This week, <strong>Alexa</strong>&nbsp;asked for other members’ advice for balancing writing a newsletter that addresses both personal topics and business topics.&nbsp;</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Marcy: </strong>"You could always start with one (whichever you have more content for and want to get going) then branch off into the next (and advertise it on your first, if the audiences overlap at all).</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">I have clients who send a bunch of different newsletters tailored to different audiences so you can totally run more than one!"</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><br><span style="font-size:16px;"><strong>Get more advice</strong><strong> from members on how they’re approaching their personal and business-focused newsletters.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;"><strong>✨ Upcoming events</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody> </table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" style="font-family:Arial,Helvetica Neue,Helvetica,sans-serif;text-align:center"> </div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><ul style="line-height:1.5;mso-line-height-alt:18px;font-size:16px"><li><span style="font-size:16px;"><strong>Pitch Day</strong>: Today! Thursday, December 7th at 12pm ET / 9am PT</span></li><li><span style="font-size:16px;"><strong>Community Coworking Session</strong>: Monday, December 11th from 1pm-5pm ET / 10am-2pm PT</span></li><li> <span style="font-size:16px;"><strong>Branding Office Hours with <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5qYW1pZXJjb3guY29tLz91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/23d5c4a6dfad652cc217b5dc0e25b0ebdd2e18510b054689164f3cc1baf17999" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Jamie Cox</a></strong>: Wednesday, December 13th at 12pm ET / 9 am PT</span></li><li> <span style="font-size:16px;"><strong>Map Your Path to More Leads with <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2xleHJvbWFuLmNvbS8_dXRtX2NhbXBhaWduPTEyJTJGNytXZWVrbHkrUm91bmR1cCslMjhXYWl0bGlzdCUyOVx1MDAyNnV0bV9jb250ZW50PTEyJTJGNytXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzgxMDJ9/7da5923692815056cdea04f32a365863af797dcf3eaee262e9841530b154405d" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Lex Roman</a></strong>: Wednesday, December 13th at 12:30pm ET / 9:30 am PT</span></li><li><span style="font-size:16px;"><strong>December New Member Onboarding</strong>: Thursday, December 14th at 12pm ET / 9am PT</span></li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table> <table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"> <span style="font-size:22px;">👋 <strong>Member Spotlight: Erich Funke</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:10px;padding-left:10px;padding-right:10px;padding-top:10px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="33.333333333333336%"><table border="0" cellpadding="10" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment" style="line-height:10px"><div style="max-width:126.66666666666666px"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/1701878044291_Erich%20Funke%20Circle_01HGZXC5Z3WTCAZ2QMNXK5EK06.png" style="display:block;height:auto;border:0;width:100%" width="126.66666666666666"></div></div></td></tr></tbody></table></td><td class="column column-2" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="66.66666666666667%"><table border="0" cellpadding="0" cellspacing="0" class="paragraph_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;padding-top:20px"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:16px;font-weight:400;letter-spacing:0;line-height:150%;text-align:left;mso-line-height-alt:24px"><p style="margin:0"> ✨ <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5uaW5lbGl2ZXMubmV0Lz91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/0e354b4b32e6a0853d4743dfcd39454446a5fcbdb6ceef46dacc618cd9943b47" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Erich</a> is an award-winning Advertising &amp; Marketing creative who specializes in powerful, breakthrough ideas that build brands and business.</p></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">💪 Erich’s work experience runs deep through paid, free, digital, and traditional channels in multiple categories including automotive, consumer tech, insurance, financial, pharmaceutical, hospitality, Telco and Fast food/QSR brands. He’s worked with major players like Toyota, Taco Bell, and Playstation.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">🇿🇦 Fun (and impressive!) fact: Erich co-led the advertising campaign for the ANC’s Nelson Mandela’s election - ushering in democracy and South Africa's first Black president. This helped him see early on in his career how ideas communicated in inspired ways can connect with people and even change the world.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>🖥 <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5uaW5lbGl2ZXMubmV0Lz91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/0e354b4b32e6a0853d4743dfcd39454446a5fcbdb6ceef46dacc618cd9943b47" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Check out Erich’s work</a> and say hi on Pollen.‍</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"> <div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;"><strong>🔥 Most active conversations</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><ul style="line-height:1.5;mso-line-height-alt:18px;font-size:16px"><li> <span style="font-size:16px;">Preferred channels for communication with clients</span></li><li><span style="font-size:16px;">Kicking off December goals and sharing tasks for accountability</span></li><li><span style="font-size:16px;">Get your questions about taxes as a sole proprietor answered</span></li><li><span style="font-size:16px;">Your word of the year for 2024</span></li><li> <span style="font-size:16px;">How to quote startup costs for a retainer</span></li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;"><strong>🤗</strong><strong> Member recs and resources</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><ul style="line-height:1.5;mso-line-height-alt:18px;font-size:16px"><li><span style="font-size:16px;">The community’s favorite newsletters</span></li><li> <span style="font-size:16px;">A tool that creates LinkedIn post previews and provides prompts</span></li><li><span style="font-size:16px;">Feedback on structuring strategy sessions as a product offering</span></li><li><span style="font-size:16px;">Takeaways from our Newsletter Strategy Share</span></li><li><span style="font-size:16px;">Processes that streamline client onboarding</span></li><li> <span style="font-size:16px;">A highly recommended book and templates about positioning</span></li><li><span style="font-size:16px;">Helpful articles and videos if you’re thinking about leaving Instagram</span></li></ul></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#f6f2ee" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:500px;margin:0 auto" width="500"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:14px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:22px;">📋<strong>&nbsp;Asset Highlight</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>No Code Tools from Aaron</strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><br> <span style="font-size:16px;">“A list of no-code tools I've used in the past, and would recommend to the Pollen community”</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="image_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px;width:100%"><div align="center" class="alignment" style="line-height:10px"><div style="max-width:460px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vcmFjaGVsLWJpY2hhLTQ0MDgwLz91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/8158a2c50d7b0cc42f7fb0d1f6cebc0a183ab7b04f4eda8dd22abede4e04ef2b" style="outline:none" tabindex="-1" target="_blank"><img src="https://userimg-assets.customeriomail.com/images/client-env-125681/editor_images/ea74809e-cf9c-4cf1-8de9-913616aa8851-01HH07PNSNJ94VGW6498MERSZH.png" style="display:block;height:auto;border:0;width:100%" width="460"></a></div></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> Pollen Assets are real work examples created by members of the community, including documents, presentations, spreadsheets, flow charts, marketing campaigns, and more.</p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:20px;padding-right:20px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>Apply for membership for full access</strong></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Pollen's members get <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTEyJTJGNytXZWVrbHkrUm91bmR1cCslMjhXYWl0bGlzdCUyOVx1MDAyNnV0bV9jb250ZW50PTEyJTJGNytXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzgxMDJ9/10a6e9f2f3ad16d082ce5fe9f9578f424ac0342b10b81aa7f27a526727a16022" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s community of fellow independents</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">One-on-one advice from Experts in Residence</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"> <span style="font-size:16px;">Expert-led sprints</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Accountability groups</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Shared wisdom from small expertise groups</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Network referrals</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">30+ playbooks</span></p><p style="margin:0;font-size:16px;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"> <div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MTIlMkY3K1dlZWtseStSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MTIlMkY3K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzODEwMn0/3c4c18f455677c40a4eb2c252e9d6e49015553efaac02e594a9f7d3d2c42468f" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span 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