January 18, 2024
Follow up on cold proposals + more Independent Insights
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<tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:20px;padding-top:20px;width:100%"><div align="left" class="alignment" style="line-height:10px"><div style="max-width:123px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tP3V0bV9jYW1wYWlnbj0xJTJGMTgrUm91bmR1cCslMjhXYWl0bGlzdCUyOVx1MDAyNnV0bV9jb250ZW50PTElMkYxOCtXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0Mzc5MjZ9/0619a9bcb8fd8c7ec25156f2b51edc401570133ccefe9ff8f03ecd8e6c2a33cd" style="outline:none" tabindex="-1" target="_blank"><img alt="Image" src="https://userimg-bee.customeriomail.com/images/client-env-125681/Calque%202.png" style="display:block;height:auto;border:0;width:100%" title="Image" width="123"></a></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;"><em>👋 Welcome to Independent Insights, </em><em>where we gather member wisdom and expert insights to take your consulting business to the next level. All happening inside Pollen.</em></span></p><p style="margin:0;mso-line-height-alt:18px"> </p><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;">➡️ <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MSUyRjE4K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xJTJGMTgrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM3OTI2fQ/ef629d06ce78f5949fa91253cb5647dbe8de2ab46f0adc6c11e9009df0c1684e" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><em>Apply to join Pollen</em></a><em> for access to Pollen and full membership benefits.</em></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:18px;"><strong>💵 Expert insight: Can you make your revenue model simpler? </strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Pollen Expert in Residence <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5mcmVlbGFuY2VjYWtlLmNvbS8_dXRtX2NhbXBhaWduPTElMkYxOCtSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MSUyRjE4K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNzkyNn0/14e1b81ed8af79ba98fac205ccc3fe442fc3ccaa55e702feff5e4e5ec7e19257" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Austin Church</a></strong> proposed a useful challenge for us all: Are we trying to sell too many services to too many types of people?</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Austin says: </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Last week, I was plugging numbers into my revenue model and playing around with them. In the past, I’ve sold too many things to too many different groups of people, and both in my planning and offerings, I want to skew more towards simplicity.</span></p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;margin-left:40px;mso-line-height-alt:24px"><span style="font-size:16px;">Disciplined Simplicity is one of my core values. <span style="background-color:#ffdf8f;">Simplicity sells, and simplicity scales.</span></span><br><br><span style="font-size:16px;">So, as I put together the model, I asked, “How can I get better results with less effort?”</span><br><br>
<span style="font-size:16px;">My questions for you:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Have you put together a simple revenue model for 2024 so that you know what you must sell, how many, and at what price?</span></li><li><span style="font-size:16px;">Have you gone back to see if you’ve baked in costly complexity?</span></li><li>
<span style="font-size:16px;">Have you asked what you can eliminate to free up focus for higher value offerings?</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>See Austin’s 2024 Revenue Model</strong><strong> and get his take on your offerings in the discussion.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:18px;"><strong>📧 Crowdsourcing wisdom: Following up on cold proposals</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">It can be one of the most frustrating parts of sales. We get all the way to finding a warm lead, booking the discovery call, and crafting the proposal, only for the client to go quiet.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Pollen Member Gaurav</strong> asked for strategies of how to follow up with these clients, to get either a “yes” or a “no” with an explanation and learnings for next time.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Matthew: </strong></span><span style="font-size:16px;"><span style="background-color:#ffdf8f;">I like to follow the rule of Always Get That Next Conversation Booked.</span> Near the end of the discovery call, I’ll say:</span><br><br><span style="font-size:16px;">“If I got you a proposal by noon on Wednesday, when could we meet to discuss it? How’s Thursday afternoon for you?”</span><br><br>
<span style="font-size:16px;">This way, we’re both on the hook to move this work forward.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Lex: </strong>Techniques you can consider:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li>
<span style="font-size:16px;">Following up both email and phone (if it makes sense, for some industries it does) and some sales people even jump over to LinkedIn</span></li><li><span style="font-size:16px;background-color:#ffdf8f;">Asking if anything (goals, requirements, people) has changed since you last spoke</span></li><li><span style="font-size:16px;">Asking what other info they need to make a decision and/or who else might be involved (ideal to do upfront but can happen later)</span></li>
</ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more tips and </strong><strong>sample follow up copy from others</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:18px;"><strong>🧠 Quick tips for battling brain fog </strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" style="font-family:Arial,Helvetica Neue,Helvetica,sans-serif;text-align:center"></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">In entrepreneurship, mindset is everything. </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Pollen Member Ilia</strong> asked: “What are your favorite strategies to deal with the racing mind and overwhelm that come with having to juggle multiple clients/responsibilities?”</span></p><p style="margin:0;mso-line-height-alt:18px">
</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Alexa</strong>: Definitely time to unwind at the end of the day, usually with a book</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Karl</strong>: The Calm app</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Kelsey</strong>: Getting an alarm clock and leaving my phone in the other room on DND mode so that I don’t look at my phone first-thing.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Ashley</strong>: Healthy diet and rest</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong>Jamie</strong>: <span style="background-color:#ffdf8f;">Time to truly do nothing, no phone, no tv, etc</span></span></p><p style="margin:0;mso-line-height-alt:18px"> </p><p style="margin:0;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more feel good tips and share your own </strong><strong>here</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:18px;"><strong>🤔 Strategy share: How to use freebies to bring in clients</strong></span></p></div>
</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Have you joined a Strategy Share yet? They’re our mastermind meets lunch and learn — a focused, yet free flowing discussion where Pollen members connect and share knowledge and strategy around specific topics.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">This week, we talked all things related to free offerings and other client hooks.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"> </span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;"><strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vZmVlZC91cGRhdGUvdXJuOmxpOmFjdGl2aXR5OjcxNTMzOTgzNzE0MjcyMjE1MDQ_dXRtX2NhbXBhaWduPTElMkYxOCtSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MSUyRjE4K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNzkyNn0/df35832dc9a5b0fbf43f87b76eddddef4385e6d1f9aa82d898ccb1b72d76fc9e" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Get all the key takeaways</a>, including some of the nontraditional formats for free offerings that we like.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:14px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:16.8px;color:#000;line-height:1.2"><p style="margin:0;mso-line-height-alt:16.8px"><span style="font-size:18px;"><strong>💪 Make this change: Update your brand for 2024</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Last call to join <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2JyYW5kLXN0cmF0ZWd5LXNwcmludD91dG1fY2FtcGFpZ249MSUyRjE4K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xJTJGMTgrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM3OTI2fQ/a25bdabe70130fbaf99b18970b1ae5fc95271d77d9d1235f517206245730123b" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">the Brand Strategy Sprint</a> with <strong>Pollen Expert in Residence Jamie Cox</strong>.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">The sprint runs from January 22nd - 30th and includes 4 live sessions, a private community space, and exclusive content:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Jan 22nd: Audience Personas and Competitive Analysis</span></li><li><span style="font-size:16px;">Jan 23rd: Brand Positioning and Personality</span></li><li>
<span style="font-size:16px;">Jan 29th: Messaging Foundations</span></li><li><span style="font-size:16px;">Jan 30th: Brand Implementation and Planning</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">This sprint is perfect for independents looking to build or refresh their brand and reach customers more effectively.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2JyYW5kLXN0cmF0ZWd5LXNwcmludD91dG1fY2FtcGFpZ249MSUyRjE4K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xJTJGMTgrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM3OTI2fQ/a25bdabe70130fbaf99b18970b1ae5fc95271d77d9d1235f517206245730123b" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><span style="font-size:16px;"><strong>Register here.</strong></span></a></strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:30px"><span style="font-size:20px;"><strong>Apply for membership for full access</strong></span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Pollen's members get <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTElMkYxOCtSb3VuZHVwKyUyOFdhaXRsaXN0JTI5XHUwMDI2dXRtX2NvbnRlbnQ9MSUyRjE4K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNzkyNn0/69d9727003a18d177973f52c4f3b01d5283e5cf7b26bdd4cd0350eed4d5f4fdf" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px"> </p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s community of fellow independents</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">One-on-one advice from Experts in Residence</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Compensation benchmarks</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Expert-led sprints</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Accountability groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px">
<span style="font-size:16px;">Shared wisdom from small expertise groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Pollen Assets</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment">
<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MSUyRjE4K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xJTJGMTgrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM3OTI2fQ/ef629d06ce78f5949fa91253cb5647dbe8de2ab46f0adc6c11e9009df0c1684e" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#000000;border-radius:9px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:14px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:14px;display:inline-block;letter-spacing:1px;"><span style="word-break: break-word; line-height: 28px;">Apply</span></span></a>
</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:10px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Have a great day!</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="social_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" class="social-table" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;display:inline-block" width="84px"><tbody><tr><td style="padding:0 5px 0 5px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3R3aXR0ZXIuY29tL3BvbGxlbl9jYXJlZXJzP3V0bV9jYW1wYWlnbj0xJTJGMTgrUm91bmR1cCslMjhXYWl0bGlzdCUyOVx1MDAyNnV0bV9jb250ZW50PTElMkYxOCtXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0Mzc5MjZ9/a71d3fda809b128c527a5208dfc9cacfc854d2307fe02338237fccc2b69e92bf" target="_blank"><img alt="Twitter" height="32" src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-gray/twitter@2x.png" style="display:block;height:auto;border:0" title="Twitter" width="32"></a></td><td style="padding:0 5px 0 5px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vY29tcGFueS9wb2xsZW5jYXJlZXJzLz91dG1fY2FtcGFpZ249MSUyRjE4K1JvdW5kdXArJTI4V2FpdGxpc3QlMjlcdTAwMjZ1dG1fY29udGVudD0xJTJGMTgrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM3OTI2fQ/08da07381e0ac77343a14304268b4d616e402385966859ea36255778e7c18e1c" target="_blank"><img alt="LinkedIn" height="32" src="https://app-rsrc.getbee.io/public/resources/social-networks-icon-sets/circle-gray/linkedin@2x.png" style="display:block;height:auto;border:0" title="LinkedIn" width="32"></a></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="15" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px">© Pollen Pathways Inc.<br>228 Park Ave S, PMB 99819 NY, NY</p></div></div></td></tr></tbody></table><table border="0" cellpadding="20" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:sans-serif"><div class="" style="font-size:12px;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;mso-line-height-alt:14.399999999999999px;color:#a1a2b2;line-height:1.2"><p style="margin:0;font-size:12px;text-align:center;mso-line-height-alt:14.399999999999999px"><span style="font-size:10px;">The email was sent to . 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