Reframe your mindset around what a website can do for your business

It can be easy to think of a website as a platform that simply hosts information, but it’s so much more than that!

If done right, your website should pique curiosity about you and the services you offer. A well-written and personable bio, services that succinctly encapsulate what you offer, and a website design that’s inviting can go a long way toward locking down clients. Your site should clearly show clients why you’re the expert with the best experience to tackle their problems.

Together we’ll use a workbook that’ll walk you through a process to create goals specific to your business, and then we’ll design and develop a website together. You’ll be introduced to B12, a resource that makes website creation simple, painless, and free.

In this step, we’ll review how a website can help move your business forward. Here are a few reasons why a website is helpful:  

💡 Build your brand → You could be one of the best SEO content writers around, but if hardly anyone knows you exist, it doesn’t matter how superb your work is. Your website is one tool in your arsenal to help elevate your name and, therefore, bring in more business.

💡 Showcase your work in one place → It’s exciting when a potential client is interested in you. But it can be stressful to quickly pull together examples of your work to send them. A website cuts out this stress because all you have to do is send a link with your entire portfolio in one place. 

💡 Make it easy for clients to get in touch → If you’re hard to contact, you can easily lose out on work. Your website can host a contact form or your contact information so clients can easily reach you.

💡 Improve conversion → At the end of the day, no matter how creative your freelance endeavor is, it’s a business. So you have to think like a business owner. Your website is one of these touchpoints that have the potential to convert a visitor to your website into a paying client or customer. 

💡 Create credibility → A freelancer with a website will almost always win out over a freelancer without one. Why? Because a website sends the message that you’re legitimate. 

💡 Remind yourself of your accomplishments → It’s easy to fall into the comparison trap as a freelancer (especially when you’re just starting out) or to forget about your wins. Whenever you feel this way, your website is there to remind you of how far you’ve already come. 

Think about which of these resonates with you. It may be some (or none) of the reasons above. This list is just meant to get the juices flowing and inspire you.

In the next step, we’ll use that list (and more) to identify your goals for your website.

Recap

• Reframed your mindset around the purpose of a website.

• Reviewed how a website can help you achieve your business goals.