February 29, 2024

Independent Insights: Generate passive income and get personalized client relations advice

<table border="0" cellpadding="0" cellspacing="0" class="nl-container" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody> <tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:20px;padding-top:20px;width:100%"><div align="left" class="alignment" style="line-height:10px"><div style="max-width:123px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tP3V0bV9jYW1wYWlnbj0yJTJGMjkrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTIlMkYyOStXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxMjB9/a862498aa884a6832b1574976de28462c409bae488e50c1b80f3c53baabafd37" style="outline:none" tabindex="-1" target="_blank"><img alt="Image" src="https://userimg-bee.customeriomail.com/images/client-env-125681/Calque%202.png" style="display:block;height:auto;border:0;width:100%" title="Image" width="123"></a></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;"><em>👋 Welcome to Independent Insights, </em><em>where we gather member wisdom and expert insights to take your consulting business to the next level. All happening inside Pollen.</em></span></p><p style="margin:0;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;"><em>➡️&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/7655b40a84b340db9186ea6d94ee265e71a3e4c44828f98b45624f63a13837af" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Apply to join Pollen</a>&nbsp;for access to Pollen and full membership benefits.</em></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>💪 Attract more leads: Craft your irresistible offer</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">RSVP now to our upcoming sprint: <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludC1kZXZlbG9wLXRoZS1wZXJmZWN0LW9mZmVyP3V0bV9jYW1wYWlnbj0yJTJGMjkrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTIlMkYyOStXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxMjB9/f675c7fb9efeae8ce946fe77c2eea26dab79dac3bd408fcde4d75077502e6628" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Craft Your Irresistible Offer with Terry Rice</strong></a>. This is a one-day sprint on March 20th.&nbsp;</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Terry's process will help you drill down on how to put together an offer that speaks directly to your audience’s needs and converts. He'll share how to:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Create a personal brand that attracts high-paying clients without expensive, complicated tactics</span></li><li> <span style="font-size:16px;">Design an offer people will pay good money for</span></li><li><span style="font-size:16px;">Learn how to confidently price and promote your offer to generate consistent revenue</span></li><li><span style="font-size:16px;">Discover how to overcome objections and get a "yes" faster</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Terry is the Director of Growth and Partnerships at Good People Digital, an instructor at NYU, speaker for leading companies — including Amazon and Google — and has been featured as a subject matter expert by Good Morning America, Fast Company and the Wall Street Journal.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludC1kZXZlbG9wLXRoZS1wZXJmZWN0LW9mZmVyP3V0bV9jYW1wYWlnbj0yJTJGMjkrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTIlMkYyOStXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxMjB9/f675c7fb9efeae8ce946fe77c2eea26dab79dac3bd408fcde4d75077502e6628" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Secure your spot now.</a></strong></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">More upcoming events:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li> <span style="font-size:16px;">March 4th: Operational Efficiencies for Stress-free Tax Prep with <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vYWJpZ2FpbC1oYWxlLTUzNTI5OTE4Lz91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/c90ac6464fa53a4e25c38ee74ff4f53f184fac5db954b5f7b1418aa1b1bdc750" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Abigail Hale</a></span></li><li> <span style="font-size:16px;">March 5th: The Importance of List Building with <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2NyZWF0b3JzZ2V0dGluZ3BhaWQuY29tLz91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/5b906e80c4169a58f40829bbcdab972072a3a7b714c45b750575715b29044f75" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Michelle Jackson</a></span></li><li> <span style="font-size:16px;">March 12th: Statement of Work Workshop with Pollen’s Legal Expert in Residence <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vamVubmlmZXItYmVja2VyLWxhd3llci1mb3ItY3JlYXRpdmVzLz91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/813423b2f2ae919c2e4bf46d39aad0959b8e22321a1c99d70c2581e65698aff1" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Jen Becker</a></span></li></ul></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>💸 Generate passive income aka a “money printing press”</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" style="font-family:Arial,Helvetica Neue,Helvetica,sans-serif;text-align:center"></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Imagine revenue-generating projects that can survive weeks without you.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Pollen member <strong>Aaron Cohn</strong> builds software that can generate revenue without a lot of overhead — it has to pass the Aaron test, making sure that a project can survive without him for weeks at a time before taking it on.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Aaron shared his top 3 tips to help any independent build their own money printing press:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">🖥 Learn no-code (or launch a newsletter, create a course, etc.)</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Aaron’s money printing press is software, but others might create YouTube videos, write a book, or launch a boutique agency.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2FydGljbGVzL2ZpbmRpbmctZnJlZWRvbS1hcy1hbi1pbmRlcGVuZGVudC1jb25zdWx0YW50LXdpdGgtYWFyb24tY29obj91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/13a92f420f2b96ad43ad387a3090987cfe0a1490b19722b29e6e29f702d4012c" style="text-decoration: underline; color: #343446;"><strong>Get the other two tips and some of Aaron’s favorite passive income tools here</strong></a><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"> <h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>🙌 Get personalized advice on everything related to clients from our new Expert in Residence</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">We’re so excited to welcome <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3R3aXR0ZXIuY29tL1RoYXRDaHJpc3RpbmFHP3V0bV9jYW1wYWlnbj0yJTJGMjkrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTIlMkYyOStXZWVrbHkrUm91bmR1cFx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxMjB9/885aa1d4000579bbcf631b4c6e237dbb052901f7dfd1f013f330621bd5113cd6" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Christina Garnett</a> as our newest Expert in Residence!</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">You can now ask Christina any questions related to your client experience or managing client expectations.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Growing your business with both new and repeat clients can unearth new opportunities to optimize your client experience. It can also result in uncharted territory in managing client expectations and needs.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Ask Christina about:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Client experience planning, including onboarding</span></li><li><span style="font-size:16px;">Managing client expectations</span></li><li><span style="font-size:16px;">Customer journey mapping</span></li><li><span style="font-size:16px;">Developing client-relevant content</span></li><li><span style="font-size:16px;">Tackling difficult conversations</span></li><li> <span style="font-size:16px;">Client NPS programs</span></li><li><span style="font-size:16px;">+ much more</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Christina has led customer advocacy efforts at HubSpot, spoken at Cannes Lions International Festival of Creativity, been featured in Forbes and contributes to ADWEEK, and consulted startups like Teal and Heard on their customer experience.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Ask Christina your questions in our Clients space.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>👩‍💻 Member insight: Find out what stage a lead is in before the discovery call</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">We’ve all been there: We take a discovery call and put together a proposal, only to find out the client wasn’t really ready to hit buy and didn’t have an internal budget approved yet.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Rachel </strong>shares a tip for qualifying leads: Sharing a pre-vetting survey before the call is made.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>If someone books a discovery call with you through Calendly, you can set up a few questions for them to answer during booking. One of those can be something like “What stage are you at in looking for support? [just exploring the idea] [have approval to bring on a contractor, talking to different people] [getting proposals] [ready to start]</em><em><br></em><em><br> </em><span style="background-color:#ffdf8f;"><em>Then if you get one that’s in the “just exploring” stage, you can structure the call accordingly (or send them a pre-recorded Loom instead with instructions about how to follow up when they’ve got approval!) and not waste time on an official proposal. </em></span><em><br><br></em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Do you have tips for qualifying leads? Share them in the discussion.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>💵 A comprehensive guide to every tax deduction</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">As small business owners, there are 80+ tax deductions you can potentially claim.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Review the whole list in the Pollen Asset "The Ultimate Business Tax Deduction E-Book" from <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5uYWNvbmRyYW1vcmFuLmNvbS8_dXRtX2NhbXBhaWduPTIlMkYyOStSb3VuZHVwKyUyOE5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9MiUyRjI5K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNDEyMH0/47763b78f4b8d395677a357d0e6cbb8c5d74943df3f9ca54804771b6dfd6c96b" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Nacondra Moran</a>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="heading_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="text-align:center;width:100%"><h1 style="margin:0;color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:23px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:center;margin-top:0;margin-bottom:0;mso-line-height-alt:27.599999999999998px"><strong>Apply for membership for full access</strong></h1></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Pollen's members get&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTIlMkYyOStSb3VuZHVwKyUyOE5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9MiUyRjI5K1dlZWtseStSb3VuZHVwXHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNDEyMH0/503925790876519647f6ad3cccec53a392c53f41e2920d62039c6acec341fef8" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s community of fellow independents</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">One-on-one advice from Experts in Residence</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Compensation benchmarks</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Monthly expert-led sprints</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Accountability groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Shared wisdom from small expertise groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Dozens of community contributed Assets</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Custom legal contracts</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MiUyRjI5K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0yJTJGMjkrV2Vla2x5K1JvdW5kdXBcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTIwfQ/7655b40a84b340db9186ea6d94ee265e71a3e4c44828f98b45624f63a13837af" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#0e2833;border-radius:4px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:16px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:16px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 32px;">Apply</span></span></a> </div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="paragraph_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:120%;text-align:left;mso-line-height-alt:16.8px">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:10px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Have a great day!</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:20px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="social_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" class="social-table" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;display:inline-block" width="84px"><tbody><tr><td style="padding:0 5px 0 5px"><a 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