March 14, 2024

Independent Insights: Pay yourself first, managing a waitlist, and best brand positioning frameworks

<table border="0" cellpadding="0" cellspacing="0" class="nl-container" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody> <tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="image_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="padding-bottom:20px;padding-left:10px;padding-right:20px;padding-top:20px;width:100%"><div align="left" class="alignment" style="line-height:10px"><div style="max-width:123px"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/0f8bd46ea3508e9c740fefe923a93a6966b62e3036381191c292bfe0dea1fef7" style="outline:none" tabindex="-1" target="_blank"><img alt="Image" src="https://userimg-bee.customeriomail.com/images/client-env-125681/Calque%202.png" style="display:block;height:auto;border:0;width:100%" title="Image" width="123"></a></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;"><em>👋 Welcome to Independent Insights, </em><em>where we gather member wisdom and expert insights to take your consulting business to the next level. All happening inside Pollen.</em></span></p><p style="margin:0;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;mso-line-height-alt:21px"><span style="font-size:14px;"><em>➡️&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/97acb619862ea5b46a98dad70d7315fe4732f48a4f29b2520574e6f3afd88544" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Apply to join Pollen</a>&nbsp;for access to Pollen and full membership benefits.</em></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>💪 Get started as a product consultant</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Join us today, March 14th, at 1pm ET / 10am PT for this free fireside chat with seasoned Product Consultant and Fractional Head of Product, <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5wcm9kdWN0d2l0aGFtZWxpZS5jb20vP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/bcaa09fa33d82fff54da5f270826e471d3bdb66b00e7cde61ef48963ea57254b" style="text-decoration: underline; color: #343446;">Amélie Beurrier</a> and Pollen Founder and CEO <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vQUNvQUFBV2ZEeGdCcndsLUtobktndEZ5M1lZbHp4YlBWVno0WGhZP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/0c658840e47f6f1b92e15e06740ce7a50be0ad425902e968921013c8df92f466" style="text-decoration: underline; color: #343446;">Hillary Bush</a>. Amélie will share her journey to independence and working with 40+ clients, from startups to Fortune 500s.</span> </p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Sometimes to get started on a new path, all you need is some insight and encouragement from someone who’s been there. This event is for any experienced Product people that have considered working for themselves but are trying to figure out where to start.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p> <p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">In this free virtual event, we’ll cover:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li><span style="font-size:16px;">Getting that first client</span></li><li><span style="font-size:16px;">Choosing an industry, or not</span></li><li><span style="font-size:16px;">The nuances of Product</span></li><li> <span style="font-size:16px;">Building a real business</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">This event is <strong>free</strong> and <strong>open to everyone</strong>.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL2V2ZW50L2dldHRpbmctc3RhcnRlZC1pbi1wcm9kdWN0P3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/8e50d51c487fc022855a2d5b4fd7403408be38db6c975aa3133b67282f5c94db" style="text-decoration: underline; color: #343446;"><strong>RSVP here.</strong></a></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">More upcoming events:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li> <span style="font-size:16px;">March 20th: <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludC1kZXZlbG9wLXRoZS1wZXJmZWN0LW9mZmVyP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/0aad4336a2fa2cce8665718d153054d0f7744a1e19759032d39a4df1a03fefd4" style="text-decoration: underline; color: #343446;">Sprint: Craft Your Irresistible Offer</a> with Terry Rice</span></li><li><span style="font-size:16px;">April 1st: <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL3NwcmludHMvcXVhcnRlcmx5LXBsYW5uaW5nP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/8b88171fb27473069bf814411e46bb347e4a55ad4d4f63c4e55e6de0ef59e90a" style="text-decoration: underline; color: #343446;">Quarterly Planning Sprint</a> with Austin Church&nbsp;</span></li><li> <span style="font-size:16px;">April 16th - May 7th: <a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwOi8vcnVucG9sbGVuLmNvbS9zcHJpbnRzL2dldHRpbmctc3RhcnRlZC1hcy1hLXByb2R1Y3QtY29uc3VsdGFudD91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/90d033295e6e8c605a9f9b89744266f0b7050bca46edcd08341781c58e664229" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Sprint: </a><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwOi8vcnVucG9sbGVuLmNvbS9zcHJpbnRzL2dldHRpbmctc3RhcnRlZC1hcy1hLXByb2R1Y3QtY29uc3VsdGFudD91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/90d033295e6e8c605a9f9b89744266f0b7050bca46edcd08341781c58e664229" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Getting Started as a Product Consultant</a><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwOi8vcnVucG9sbGVuLmNvbS9zcHJpbnRzL2dldHRpbmctc3RhcnRlZC1hcy1hLXByb2R1Y3QtY29uc3VsdGFudD91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/90d033295e6e8c605a9f9b89744266f0b7050bca46edcd08341781c58e664229" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"></a> (Registration open to non-Pollen members)</span> </li></ul></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">🗓 <strong>Member insight: How to manage a waitlist when your pipeline is booked</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr> </tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="html_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" style="font-family:Arial,Helvetica Neue,Helvetica,sans-serif;text-align:center"></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Garrett</strong>&nbsp;is facing one of the best problems when you run your own business: Leads are coming in, but his pipeline is completely booked.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Here are tips on how to keep those leads warm when you can’t start a project right away:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Lex:</strong> If you have people not voicing readiness, that’s when you need to identify your “hang out” space which could be a newsletter. <span style="background-color:#ffdf8f;">What kinds of messages do they need to hear? What are the avenues for staying in contact? How will you move them forward at the right time?</span> You could consider 1:1 or group events to keep the conversation going with them throughout the year.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Rachel:</strong> <span style="background-color:#ffdf8f;">The unspoken rule: if you have more demand than supply, it’s probably time to raise your price — perhaps significantly.</span> When I start having supply outpace demand, I start raising my prices with every single lead I talk to until I start getting some nos — the benefit is that my pipeline is culled a bit for me, <em>and</em> I end up making more than I would have if I had just taken on a whole bunch of work at a lower price. If you’re in demand, charge accordingly!</span> </p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Alison: </strong>Do you have someone in a similar business you can refer them to if they can’t wait for you (and maybe you all have a referral agreement)? I would experiment with adding some availability expectations earlier in the flow which may slow down the pipeline, not halt it: “e.g. availability beginning in May.”</span> </p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get more tips on managing more demand than supply </strong><strong>in the discussion</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr> <td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px">💰<strong>&nbsp;Expert wisdom: Pay yourself first</strong></h2></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;color:#343446;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Don't sacrifice your own personal financial growth for the success of your business. Many small business owners often forgo taking a salary, electing to put profits back into the growth of the business.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp; </p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vZmVlZC91cGRhdGUvdXJuOmxpOmFjdGl2aXR5OjcxNzMzMDkyODg0NTc1ODQ2NDE_dXRtX2NhbXBhaWduPTMlMkYxNCtSb3VuZHVwKyUyOE5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9MyUyRjE0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNDE2NX0/95942043322d304b58680366ea3df4e4b151824df0691f394692646b25ddd86d" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">Our new Finance &amp; Accounting Expert-in-Residence <strong>Nacondra Moran</strong></a> recommends always paying yourself first. Here are a few pointers:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li> <span style="font-size:16px;"><em>Build a cushion or cash reserve. If you have one that can cover several months of operating expenses, including your salary, it could help alleviate stress of taking funds out of your account for personal use.</em><em><br></em></span></li><li><span style="font-size:16px;"><em>Create a budget for the year that includes your projected earnings and expenses so that you are seeing an estimated view of your profit on a month to month basis.</em></span></li><li> <span style="font-size:16px;"><em>You can then use this budget’s approximate profit and apply a percentage to pay yourself, save for profit/reinvest back in your business and save for Taxes. For example, 50% pay yourself, 30% taxes, 20% profit (you can adjust these how’d you like).</em></span></li><li> <span style="font-size:16px;"><em><span style="background-color:#ffdf8f;">This way, you’ll have a cushion (peace of mind), a budget that you can use as a reference regarding expected income/expenses, and a system for paying yourself while also accounting for profit and taxes.</span> This will allow the financial health of your business to still thrive while accounting for your pay and putting funds aside for taxes.&nbsp;</em></span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Get Nacondra's </strong><strong>Profit First Allocation Calculator here</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"><strong>⌖ Resource roundup: Brand Positioning Frameworks</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Specificity is a superpower.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>Sarah</strong>&nbsp;is working on defining her targeted message for a more tightly-defined audience.</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Branding Expert-in-Residence <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5qYW1pZXJjb3guY29tLz91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/0f82e13c5860de78c595af912d29d5d6efd921bb1161f0f38d949bf8662bdd2b" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Jamie Cox</strong></a></strong> gathered up some of our go-to positioning frameworks for easy access:</span></p><ul style="line-height:1.5;mso-line-height-alt:24px;font-size:16px"><li> <span style="font-size:16px;">From <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vY2hyaXN0aW5hbWdhcm5ldHQvP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/2a52db8e7fb927e22a9c0d78d004574bbabdc730ff60b5af217e3f4cc9282fcf" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Christina Garnett</strong></a></strong>: Positioning advice</span></li><li><span style="font-size:16px;">From Jamie: Developing your positioning statement</span></li><li> <span style="font-size:16px;">From <strong><a class="" href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5saW5rZWRpbi5jb20vaW4vaGlsbGFyeWJ1c2gvP3V0bV9jYW1wYWlnbj0zJTJGMTQrUm91bmR1cCslMjhOb24tbWVtYmVycyUyOVx1MDAyNnV0bV9jb250ZW50PTMlMkYxNCtXZWVrbHkrUm91bmR1cCslMjhub24tbWVtYmVycyUyOVx1MDAyNnV0bV9tZWRpdW09ZW1haWxfYWN0aW9uXHUwMDI2dXRtX3NvdXJjZT1jdXN0b21lci5pbyIsInQiOjE3MTA0MzQxNjV9/68a1ebde291a28ffc847e7e1ff47845be8793c63d5c53be420b225b155026524" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank"><strong>Hillary Bush</strong></a></strong> via April Dunford: Positioning worksheets</span></li><li><span style="font-size:16px;">From the brand strategy sprint: Brand Strategy Sprint Session #2: Positioning + Personality, but don’t skip session 1</span></li></ul><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>How do you think about positioning your business? </strong><strong>Let us know.</strong></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="heading_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><h2 style="margin:0;color:#0e2833;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:18px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:left;margin-top:0;margin-bottom:0;mso-line-height-alt:21.599999999999998px"> 👋&nbsp;<strong>Member insight: Recommended ways to end an ongoing retainer</strong></h2></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">When your business moves in a new direction or there are opportunities to charge significantly more with new clients, it can come to the point where you need to end an ongoing retainer with a current client.&nbsp;</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>Max</strong>&nbsp;offers his experience letting go of a client:</span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>I’ve had to do this a few times in my career for a variety of reasons. One time it was because I felt the services I was offering weren’t right for them, I also had to drop an early client I was charging so little it wouldn’t make sense to bring them on to my new pricing.&nbsp;</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>What you say and how you handle it depends a lot on the type of relationship you have with that client. If it’s a client that you’re not too sad about losing, the communication can be pretty formal, just saying you won’t be available to provide them your services anymore.</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em>If the relationship is friendlier/they know more about your business you can provide a bit more context. I’d be honest and say the truth, that you’re getting better opportunities/work that aligns better with what you want to do.</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><em><span style="background-color:#ffdf8f;">I’m also a big fan of providing a reference to someone you feel will be better suited in that communication.</span> In the examples above I referred the first client to an ads specialist and the second to a more junior writer that could offer that pricing.&nbsp;</em></span></p><p style="margin:0;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;"><strong>View more in the post</strong><strong>.</strong></span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-6" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:0;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="heading_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad" style="text-align:center;width:100%"><h1 style="margin:0;color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:23px;font-weight:700;letter-spacing:normal;line-height:120%;text-align:center;margin-top:0;margin-bottom:0;mso-line-height-alt:27.599999999999998px"><strong>Apply for membership for full access</strong></h1></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="text_block block-2" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Pollen's members get&nbsp;<a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL3d3dy5ydW5wb2xsZW4uY29tL21lbWJlcnNoaXA_dXRtX2NhbXBhaWduPTMlMkYxNCtSb3VuZHVwKyUyOE5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX2NvbnRlbnQ9MyUyRjE0K1dlZWtseStSb3VuZHVwKyUyOG5vbi1tZW1iZXJzJTI5XHUwMDI2dXRtX21lZGl1bT1lbWFpbF9hY3Rpb25cdTAwMjZ1dG1fc291cmNlPWN1c3RvbWVyLmlvIiwidCI6MTcxMDQzNDE2NX0/c5e001052ef9e639797a9c4193f83d79a4202602dc46da56b1efaab2f1085708" rel="noopener" style="text-decoration: underline; color: #343446;" target="_blank">full membership benefits</a>.</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;mso-line-height-alt:24px"><span style="font-size:16px;"><strong>A membership gets you:</strong></span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:18px">&nbsp;</p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Access to Pollen’s community of fellow independents</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">One-on-one advice from Experts in Residence</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Compensation benchmarks</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Monthly expert-led sprints</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Accountability groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Shared wisdom from small expertise groups</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Dozens of community contributed Assets</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"><span style="font-size:16px;">Discounts to over 100 tools</span></p><p style="margin:0;text-align:center;font-size:16px;mso-line-height-alt:24px"> <span style="font-size:16px;">Custom legal contracts</span></p></div></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="button_block block-3" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"> <a href="http://email.runpollen.com/e/c/eyJlIjoxMjU2ODEsImVtYWlsX2lkIjoiZXhhbXBsZSIsImhyZWYiOiJodHRwczovL2FwcGxpY2F0aW9ucy5ydW5wb2xsZW4uY29tL2Zsb3cvYXBwbGljYXRpb25zL3ZhcmlhbnQvbWFpbj91dG1fY2FtcGFpZ249MyUyRjE0K1JvdW5kdXArJTI4Tm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fY29udGVudD0zJTJGMTQrV2Vla2x5K1JvdW5kdXArJTI4bm9uLW1lbWJlcnMlMjlcdTAwMjZ1dG1fbWVkaXVtPWVtYWlsX2FjdGlvblx1MDAyNnV0bV9zb3VyY2U9Y3VzdG9tZXIuaW8iLCJ0IjoxNzEwNDM0MTY1fQ/97acb619862ea5b46a98dad70d7315fe4732f48a4f29b2520574e6f3afd88544" style="text-decoration:none;display:inline-block;color:#ffffff;background-color:#0e2833;border-radius:4px;width:auto;border-top:0px solid transparent;font-weight:400;border-right:0px solid transparent;border-bottom:0px solid transparent;border-left:0px solid transparent;padding-top:5px;padding-bottom:5px;font-family:Arial, Helvetica Neue, Helvetica, sans-serif;font-size:16px;text-align:center;mso-border-alt:none;word-break:keep-all;" target="_blank"><span style="padding-left:20px;padding-right:20px;font-size:16px;display:inline-block;letter-spacing:normal;"><span style="word-break: break-word; line-height: 32px;">Apply</span></span></a> </div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="divider_block block-4" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="pad"><div align="center" class="alignment"><table border="0" cellpadding="0" cellspacing="0" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0" width="100%"><tbody><tr><td class="divider_inner" style="font-size:1px;line-height:1px;border-top:1px solid #bbb"><span> </span></td></tr></tbody></table></div></td></tr></tbody></table><table border="0" cellpadding="10" cellspacing="0" class="paragraph_block block-5" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad"><div style="color:#000;direction:ltr;font-family:Arial,Helvetica Neue,Helvetica,sans-serif;font-size:14px;font-weight:400;letter-spacing:0;line-height:120%;text-align:left;mso-line-height-alt:16.8px">&nbsp;</div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-7" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" width="100%"><tbody><tr><td><table align="center" border="0" cellpadding="0" cellspacing="0" class="row-content stack" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff;border-radius:5px;color:#000;width:615px;margin:0 auto" width="615"><tbody><tr><td class="column column-1" style="mso-table-lspace:0;mso-table-rspace:0;font-weight:400;text-align:left;padding-bottom:5px;padding-top:5px;vertical-align:top;border-top:0;border-right:0;border-bottom:0;border-left:0" width="100%"><table border="0" cellpadding="0" cellspacing="0" class="text_block block-1" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;word-break:break-word" width="100%"><tbody><tr><td class="pad" style="padding-bottom:10px;padding-left:10px;padding-right:20px;padding-top:10px"><div style="font-family:Arial,sans-serif"><div class="" style="font-size:12px;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;mso-line-height-alt:18px;color:#000;line-height:1.5"><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">Have a great day!</span></span></p><p style="margin:0;font-size:14px;mso-line-height-alt:24px"><span style="font-size:16px;"><span style="">The Pollen Team</span></span></p></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table><table align="center" border="0" cellpadding="0" cellspacing="0" class="row row-8" role="presentation" style="mso-table-lspace:0;mso-table-rspace:0;background-color:#fff" 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