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Chapter
2

Update your headline

We all know that LinkedIn can sometimes be cringe, but let’s be honest, that’s not the worst thing for a website to be. You can still improve your profile in a way that feels right for you.

Make your headline specific and concise, highlighting what you do and what you offer. This should include your title and a “|” with a short sentence about what you do, and show your value. 

The “helping + persona + accomplish + thing” template is a useful way to approach this. Think about what value you offer to who and how you can help them. You can also include keywords related to your industry and skills to improve search visibility.

helping + persona + accomplish + thing

If you don’t have a LinkedIn banner ready to go, it’s easy to make one with Canva. Here are some instructions on how to quickly do so.

For example, the headline for Jennifer Smith, “CEO @ Scribe | Stop explaining, send a Scribe” gives a clear and concise message about what she does and what she offers.

Or Matthew Fenton, “Positioning, strategy, messaging & guidance for ambitious brands | Coaching for ambitious consultants & freelancers”.

Their headlines succinctly communicate what they have to offer.

Private network of peers to learn and build with
Education and resources made for independents
The best guidance to move forward
Exclusive data, insights, and deals
Quality programming and events
Seasoned experts to support you
A community of peers building alongisde you
A community of peers building alongisde you
A community of peers building alongisde you
A community of peers building alongisde you
A community of peers building alongisde you
A community of peers building alongisde you
The premier
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