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Chapter
7

Merge this new pitch process with your current workflow

You’re about 90% of the way into having a fully developed pitch and pitch process. 

Here are all the steps you’ve already completed:

  • Researched your prospect and determined their pain points.

  • Identified how you are uniquely qualified to help solve those pain points.

  • Developed a short pitch.

  • Elaborated on that to develop a long pitch.

  • Anticipate the questions they will ask and prepped answers.

  • Practiced your pitch to ensure you go into the call prepared and confident.

Researched your prospect and determined their pain points. The ultimate step is to apply everything you’ve learned to your daily workflow and put your newfound pitching skills into practice. With pitching, consistency is vital. The more you pitch, the more success you’ll find and the more comfortable you’ll become with the whole pitching process.

Use the pitching process throughout your workflow

The pitches you’ve developed in this playbook can also be used for more than calls:

  • Implement your elevator pitch or pitch script into cold emails (save the template as a canned response or in an easily accessible doc).

  • Use relevant parts of your pitches to apply for jobs you’re excited about.

  • Work pitches into your digital and in-person introductions, even when you’re not in a work environment.

  • Add them to your website and portfolio.

  • Use them while speaking about yourself/your work on social media.

Mo has built a few processes to ensure he is consistently contacting new prospects and reminding clients that he’s available for work. He does this by:

  • Posting his elevator pitch on Twitter twice a month with a link to his most recent work so that he’s regularly sharing his work with his network.

  • Sending two email pitches a week using his long pitch script to people who he knows are looking for writers. 

  • Sending his email pitch once a week to companies he’d like to work with, but aren’t currently hiring. From experience, he knows that companies often need to work with someone with his skill set, but they don’t always advertise it. 

As a result, last month he booked a cold client by sending a personalized elevator pitch via email. A second prospect he emailed didn’t need any help at the time but offered to keep his details on file.

Recap

  • Learned how to implement this new pitch process into your workflow.

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