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Chapter
3

Build a website that actually serves your business needs

Now that you have clearly defined your business goals, the next step is integrating them into your website to achieve your vision. 

Introducing B12

B12 is an online platform that helps users build a professional website for free. There are two options for website development: you can answer a series of questions about your business, and B12’s AI will create a custom website based on your answers. Or you can build it yourself using their easy-to-use templates and design.

If you choose the former, you can adjust, and update anything manually, so your website will reflect your brand’s personality.

Here are a few ways B12’s website creation service can elevate your business:

  • Increase revenue by making it easy for clients to find and book you.

  • Easier collaboration with your clients via intake forms and e-signatures/contracts.

  • Establish your brand by integrating branding and design so the site looks and feels like you.

  • Hosting platform for your portfolio.

  • Improve efficiency by allowing invoicing and payments directly through the site.

  • Automate scheduling meetings with clients through online booking.

We’ll walk through the onboarding process together in a later step.

Tie website creation back to your SMART goals

First, it’s important to get alignment on how your website can help you accomplish your business goals. Reflecting on your SMART goals from the last exercise, you'll begin to identify how your website can help you achieve them.

As a quick reminder, a website can help you with:

  • Brand awareness.

  • Conversion.

  • Networking.

  • Portfolio sharing.

  • And as an easy way for potential clients to connect with you.

In your workbook, write down how these align with your SMART goals.

Amy’s goal is to find reliable work so she can earn a more predictable, and eventually, higher income. With that in mind, there are multiple ways her website is going to help her get there:

  • The testimonials she’s received and posted on her website help cultivate trust with new clients and give them a taste of the professionalism and quality work Amy delivers. She knows the testimonials have boosted her business because potential clients have referenced them in their messages to her.

  • Her bio is personable, fun to read, and tells clients exactly what they can expect when working with her. This draws in clients because they want someone who can work with their children in a professional way, yet is also engaging and will capture their attention.

How B12 can help you utilize you build a website to achieve your goals 

B12 can help you transform your business goals into a professional and beautiful website that attracts clients. Let’s go over some important things they can help you with:

  • If you want to increase your brand awareness, B12 allows you to modify every part of your site to match your brand. 

  • If you want to build a portfolio to communicate your expertise and experience, you can create a blog page with B12.

  • If you want to use SEO to boost customer growth, B12 representatives can assist you with this.

  • If you want to skip the invoice process, B12 automatically creates invoices for you.

  • If you want to make it easier to schedule meetings, B12 has online appointment scheduling.

Recap 

  • Solidified how your website will help you achieve your business needs.

  • Learned about the different ways B12 can support those needs.

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