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Chapter
3

Add a link under your header

The link under your header is the CTA you have above the fold — it is the most likely thing people will click. You want to give people places to click so they can contact you and learn more about what you have going on.

If you want, you can add Urchin Traffic Monitor (UTM) tracking. UTM tracking allows you to see where a user came from, based on the link they clicked. You can track if they came from your LinkedIn versus your Twitter versus another social media network or website. 

A good link to add here is your website or portfolio, as it gives people a place to find more information about you and your work.

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