Generate Leads With Twitter

Kevon Cheung

Turn your Twitter account into a recurring lead source using Kevon’s PIERS framework to update your profile.

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By the end of this playbook

<p>By the end of this playbook, you'll have a Twitter profile that showcases your value, boosts your credibility, and converts into real leads. Kevon walks you through his PIERS process that will turn your Twitter profile into a landing page for your business that helps you get more inbound leads and close more clients.</p>

Steps

Understand what your Twitter profile is supposed to do

Describe what you represent through the outcomes you deliver

Make your offering spiky

Use PIERS to inject personality into your profile

Uncover [P]rinciples you live by in real life

Bring your [I]nterests online to be a real person

Identify what makes you an [E]xception

Find your [R]eluctances: who you don’t want to be

Showcase your [S]trengths to amplify your influence

Create your mini personal brand guideline and Twitter bio

Build your credibility and add calls to action

How my Twitter profile evolved

Get feedback and plan for the future

Author

<p>Kevon Cheung is an entrepreneur, author, and Build in Public coach. He founded Public Lab to help entrepreneurs cultivate a community around their work. He started with zero online presence. Through actively showing his work-in-progress in public on Twitter, he has built himself a voice and a business with tens of thousands of raving friends and fans.</p>

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