Choose a Social Channel For Your Brand

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Identify the social media channel that aligns with your business goals and the types of content you enjoy creating.

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By the end of this playbook

<p>From finding new clients, to increasing revenue, to increasing brand awareness, every business has different goals. Using this playbook you will compare marketing channels and identify the one that aligns best with, and will support you, in achieving your business goals.</p>

Steps

Kick off the evaluation process

Identify the goal of your social media efforts

Establish your audience and pinpoint their preferred channel

Measure your current traction

Determine the content formats that work for you

Select your optimal social media channel

Author

<p>Pollen playbooks are developed by our network of industry experts who have been in your shoes before. We work with curriculum designers to craft effective, efficient, and impactful playbooks that move your business forward. Our experts have worked with clients like Google, Adobe, MasterClass, JP Morgan and more. </p>

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