Brand Mission, Vision, and Personality

Pollen Team

Create your brand strategy and one-pager.

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By the end of this playbook

<p>Developing a brand strategy is much more than selecting a color palette and font. With a clear brand strategy, you can convince potential clients to hire you by communicating who you are and what you have to offer. You’ll express how you’re the best business for the job by conveying professionalism, telling your story of what you can accomplish and how, and standing out against the competition.</p>

Steps

Set your brand objective

Identify your brand purpose and mission

Develop your brand vision

Form your positioning statement

Choose a personality archetype

Build your brand’s voice and tone

Complete your brand one-pager

Author

<p>Pollen playbooks are developed by our network of industry experts who have been in your shoes before. We work with curriculum designers to craft effective, efficient, and impactful playbooks that move your business forward. Our experts have worked with clients like Google, Adobe, MasterClass, JP Morgan and more. </p>

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